Huron-Superior Catholic District School Board Rebrand & Strategic Plan

Trustees of the Huron-Superior Catholic District School Board approved a
new look for the board and a new vision for the next five years at their monthly meeting on
January 20, 2021.
Trustees were shown the board’s new multi-colour logo designed by Cavera Inc, a digital
marketing agency based in Sault Ste. Marie. The new logo makes use of six colours.
The new logo does include blue in the icon and main text of the board’s name in honour of
the board’s history and the life-giving waters of Lakes Huron and Superior.
The colours in the design of the new logo also reflect the present and future. The use of
white, black, yellow and red — the colours of the medicine wheel — intentionally honours the important place that Indigenous people, communities, traditions, perspectives and education have in our board. The splash of green in the logo represents the board’s focus on practices and decisions that build a sustainable future.
“Reflective of our past, looking forward to our future, the new branding will serve as a
reminder for us to focus on student success and the wellness of our students and staff while allowing us to grow our Catholic faith and respect our many partners including our Indigenous community,” said Chair, Sandra Turco.
The components of the new logo align with the board’s new strategic directions. The cross is an obvious reference to the Catholic faith, the multi-coloured pages of the book reflect the board’s prioritization of the success and well-being of its students and the equitable
stewardship of its resources. The yellow circle is representative of the board’s engagement
with its employees and partners.

Also unveiled to the trustees was the board’s new Multi-Year Strategic Plan. The plan, which will be in effect from 2021 to 2025, focuses on four directions:
~ Success and Well-Being of our Students
~ Nurturing of our Catholic Faith
~ Engagement with our Employees and Partners
~ Equitable Stewardship of our Resources.
“These four new strategic directions will guide us in all of our decisions,“ said Director of
Education, Rose Burton Spohn.
“The fact that the plan appears as a circular image is a reflection of the importance and
interconnectedness of all four directions.”
“I thank the Committee members made up of our Trustees and our Director who worked
endless hours on this critical document, reflective of our Catholic values and vision which will serve as our roadmap and guide us as we govern,” said Turco.
The new Multi-Year Strategic Plan can be viewed in more detail on the board’s website at
www.hscdsb.on.ca.

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