By Rosalind Russell – Hershey Canada has chosen a Manitoulin Island woman as one of five to celebrate Canadian Women.
Wiikwemkoong Unceded Territory’s Autumn Peltier and her advocacy for protecting water are being featured on a limited edition of HER for SHE chocolate bars produced by Hershey Canada and in partnership with Girl Up.
According to Hershey Canada, the chocolate bars are now available at participating locations across Canada, each bar highlights a young Canadian woman taking action to build a more positive future.
Together with accompanying video spots produced in collaboration with Mint, the bar wrapper designs illustrate how each woman is using her voice and advocacy to contribute to lasting change.
Hershey Canada has also pledged $40,000 to Girl Up, an organization providing young women with the training, tools, and community to build leadership and accelerate social change.
This is part of a global initiative from The Hershey Company, which has been ranked as the World’s Top Female Friendly Company, to shine light on the voices of more women making an impact in their communities.
This year’s HER for SHE initiative spotlights five Canadian women working to build a better future through their passion, activism, and work in their communities: Autumn Peltier, Indigenous Rights and Water Activist; Fae Johnstone, 2SLGBTQIA+ Advocate; Rita Audi, Gender and Education Equality Activist; Naila Moloo, Climate Tech Researcher; and Kélicia Massala, founder of Girl Up Québec.
Hershey Canada worked with Toronto-based mural artist, Gosia Komorski, to bring the women’s stories to life on limited-edition HERSHEY’S COOKIES N’ CREME and HERSHEY’S WHOLE ALMOND bars.
https://www.facebook.com/hersheyscanada/videos/629345179000456
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